Vitality CBD - Active Range

Packaging design, branding and visual assets for the Active Range by Vitality CBD. The project focused on creating a clean, energetic identity that reflects performance and wellbeing, while maintaining strong shelf presence and consistency across the full product line. Alongside the core design work, I collaborated with Volador Media to help direct supporting content, working with Tom Aspinall to bring the brand to life through high-quality video and campaign assets.